Marketing Careers in Covid -19 Era

The advent of social media and e-commerce has disrupted traditional ways of doing business. Whereas earlier, most retailers relied on conventional advertising routes such as commercials, catalogues and traditional billboards, the World Wide Web has opened up new pathways to attract consumer interest and attention. This change has resulted in broadening the scope of marketing…

MBA Conundrum- ‘Is it truly worthwhile?’

MBA seems to be the answer today after graduating from different career tracks irrespective of experience in any particular industry. Engineering, Commerce, Arts, Architecture all fields seem to gravitate towards the so-called best option. Thus the average age in India to for an MBA degree is around 25 years versus that in the United States…

H-1B Visa Bill – Update and To-Do

The current H1B Visa Bill seems to have created a lot of doubt and confusion amongst students applying to/studying/working in USA. We hope that this will help to clear the picture a bit. What is happening?  The H1B visa reform bill (The High-Skilled Integrity and Fairness Act of 2017) has been tabled by California Congressman…

Specialized Master’s Degree: A fad or a trend to stay

Thanks to an array of specialized Master’s Programs offered by several Business Schools globally, average age across such campuses is dropping. In recent years there has been a constant rise in the number of applicants for Specialized Master’s Degrees, particularly the number of international students who are looking to make their profile more competitive. The…

Harvard 2+2: An Attractive Deferred Entry Option

International students traveling to the US for higher studies, especially from 12+3 degree program backgrounds, find a challenge in completing their 4th year of graduation, which is mandatory for most of the courses in the US. The Harvard 2+2 program provides a workaround for such students. Also, students who don’t want to spend 3-4 years working…